The Art of Making Money

I recently came across a book by P T Barnum (of Barnum and Bailey Circus fame) titled The Art of Money Getting. I have listed below the chapter headings. When you read them, bear in mind that this book was written 130 years ago …

DON'T MISTAKE YOUR VOCATION

SELECT THE RIGHT LOCATION

AVOID DEBT

PERSEVERE

WHATEVER YOU DO, DO IT WITH ALL YOUR MIGHT

USE THE BEST TOOLS

DON'T GET ABOVE YOUR BUSINESS

LEARN SOMETHING USEFUL

LET HOPE PREDOMINATE, BUT BE NOT TOO VISIONARY

DO NOT SCATTER YOUR POWERS

BE SYSTEMATIC

READ THE NEWSPAPERS

BEWARE OF "OUTSIDE OPERATIONS"

DON'T INDORSE WITHOUT SECURITY

ADVERTISE YOUR BUSINESS

"DON'T READ THE OTHER SIDE"

BE POLITE AND KIND TO YOUR CUSTOMERS

BE CHARITABLE

DON'T BLAB

PRESERVE YOUR INTEGRITY

If we were writing a list today, it wouldn’t be too different, would it? OK, we’d use different words in some cases and some of the tools have changed. For example, for many businesses, ‘Location’ no longer refers to the double fronted property on the corner of the High St. Now, it’s the first page on Google.

The fact remains that to be successful in 2010, a business has to follow the age old principles highlighted by P T Barnum in 1880. The internet has changed the world but not so much that we can overlook sound business practise. Interesting.

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