Build a Portfolio Career

Building a Portfolio Career

Wednesday, June 16, 2010

Selling the Video Sizzle …

We all know that incorporating a video in a blog or website is beneficial. It is another medium with which you can interact with your followers. It adds movement and interest to your site and a professionally produced video can increase your standing as a high profile expert in your niche.

These days, there are two types of video. The first is the ‘home produced’ video which is uploaded to Youtube, Bliptv, Dailymotion and the rest and then embedded into your site. This type of video allows you to record your own video, on any topic you choose, to extend your reach and increase the impact of your message. If you aren’t doing this, you should be!

The second type of video is the ‘high production’ type of video which is generally used to advertise a business or brand. These look far more professional and really add a quality feel to your site. But they can be expensive.

They can be expensive, but they don’t need to be. Here is a video that I produced to promote The Mid Life Opportunity:

Not bad?

This uses a software package called Animoto. Upload your images, add your text, choose your backing track, click next and sit back and wait for the result …

There is a free option – produce videos up to 30 secs in length – or two levels of paid versions.

Animoto produces excellent website content, I think you’ll agree, that adds high production values to your site.

For more details of how you could use Animoto videos in your blog or website, click on the logo below:

Animoto - The End of Slideshows

Happy video production!
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  1. Hey Rob,
    Animoto is great, and addicting. A lot of times, I'll create a video, then keep remixxing it to see what it comes up with next for the transitions.

  2. Thanks Rob for the information. I checked it out but I could tell if it was compatible for a Mac. I guess the best way to find out is to sign up and try it out. Your video convinced me of the quality. Good job! Again... thanks for the information.